Stop the SEO Insanity! Use Your Blog Posts Effectively Please
In yesterday’s blog post I snuck a Pixies reference in there and asked people to see if they could find it. The first person that could would get a link in today’s blog post. Brian Kraft, a Wedding Photographer from Denver came through pretty quick with the answer (It was Paco Pico Piedra from the song Crackity Jones). Maybe I should do that in every post…
Not only is he getting a link, but I asked him if he had a request for a blog topic. Sure enough he did, and that will be today’s topic.
Stop it, seriously!
What Brian was asking about was keyword content on blogs and how having that on many pages sitewide impacted your rankings. And the simple answer is that the more keywords you have on your site doesn’t make your site any stronger than anyone else’s.
See the issue is that SEO is a Per Page phenomenon, not a Site Wide phenomenon. And the more you stuff your blog posts with useless keywords, the more diservice you do to finding unique opportunities. You know the “Your City Wedding Photographer” that you put in every post? Yeah, that’s what I’m talking about.
So what’s the solution, you ask?
Well the first step is to really get the Per Page part of SEO. And to do that, you have to be willing to select one page to be your “Your City Wedding Photographer” page. Usually just one page will rank for a big keyword term like that anyways (and those types of pages often need many links to compete with others), so you want to chose one page and optimize that page very well to get it to be the one that ranks.
OK… So what to do with my blog posts then?
Well, blog posts are a great opportunity to diversify the keywords that you have across your website, increasing the volume of traffic you get from Search Traffic. So instead of using the big head terms, look for unique opportunities that people aren’t taking advantage of… Locations, Venues, Vendors, something unique about the shoot; You did a Walking Dead styled family portrait session? Well talk about it, and make sure you keyword that. There’s got to be someone out there that wants that stuff. And if it’s something you want to do more of, do it full on.
Conclusion, a short and sweet one
Use your blog posts to diversify your links.
Use one page to rank for “Your City Wedding Photographer.”
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