“How about racing stripes?”

I’m not sure if it was the affirmative response, or the combination of Australian accent combined with the profane “F*** yeah.” But somewhere in there I fell in love with Xanthe Roxburgh and Naomi Frost. Two enigmatic visual artists disguised as wedding photographers from Newcastle, in New South Wales. They were looking for something that matched their bold, left-turned approach to life and photography.

Their logo, which Xanthe came up with, was the foot on the rock for the whole site. It established the color and it really helped with the direction. As we went on, often times on Skype while Xanthe’s little boy Arlo ran around the house naked after his bath, the only comments I received during the design process was “Could you make it bolder?”  So I ditched all the textures and pretty things that most other wedding photographers want and asked her about the racing stripes. And that’s when everything started to come together.

There are a few really great custom touches that we put into the site that I was quite proud of. Because they do wedding and portrait photography, I had to create a call to action that worked for both. “Book a Wedding” doesn’t work for portrait sessions, and “Book a Session” doesn’t work for weddings. So harnessing the power of WordPress and PHP, I was able to have two call to actions, but display “Book a Wedding” only for blog posts that have been assigned the “Wedding” category, and for anything else, “Book a Session” gets served up.

The Froxy Ladies as they call themselves are so much fun, you definitely need to have a look at their website, and their work. The imagery they do is quirky, eccentric, sometimes bordering on being Not Safe For Work (NSFW), but you will love what you see and if you live in Australia, you’ll want to “Be Shot” by them.