I am currently located in Austin, Texas and have been focusing my keywords on the Texas area. Now that I am expanding to include Indianapolis, Indiana in my base area for weddings and portraits – what recommendations do you have for adding the additional areas without damaging current Google rankings in the first city?
Hi Anne Marie,
What I've been doing to make this work is have a menu item called Areas Served, and then having Pages set up with all the information that people need on that Page. Optimize that page very well for the keyword you want to rank for (Indianapolis Wedding Photography for example), and then begin building links to that Page to increase it's Page Authority.
You can rank in multiple cities or areas by doing this. It takes some effort, but worth it :)