The goal with William Bay Photographic arts was to prominently feature the use of black and white film, just like William does in his photography. So we took one of his black and white photos that showed off the grain really well, and used that as a background that adapts to the size of window you’re viewing in. It sends the message right away that William is a film photographer.

We also incorporated an eCommerce solution so he could sell his fine art work, also predominantly featuring his black and white film work.