I am just in the process of getting a website going. Need to purchase a Domain name. Is it critical to have the exact name of the business as one’s domain name? The reason I ask, is that the exact name is not available. Only versions of it. For example: If my company is called “Happy And Excited Photography”, (exact domain name not available), and the domain names available are “HappyExcitedPhotography.com” (no “and”), or HappyAndExcitedPhotographyStudio.com or any other version of the company words – how does my choice affect my SEO rankings? Is one choice better then the other or does it not really matter? Does the rankings for SEO more have to do with the internal things one does to each page?
Thanks for your time.